This year Black Friday is falling on 29th November. So is your website ready for it? You need to ensure that your site can take a potential increase in traffic. If your site will not be capable of handling sudden spikes in traffic then your customers won’t get the experience, thus they will decide to leave your site no matter how well your deals are.
Make sure that no obstacle hinders your payment process. Ensure that your customers experience the best mobile experience and a smooth checkout process. Thus, go for improved title tag as it will impact click-through rate.